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Capture Page/Squeeze Page

A Capture Page/Squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. Some advanced marketers even use audio and video on their squeeze page.

As a general rule, Internet marketers try to keep the content on their squeeze pages to a minimum. The goal of the page is to obtain the visitor’s email address; additional information could distract the user or cause them to “click away” to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors’ attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

Squeeze pages are often used in conjunction with an email Auto-responders to begin delivering information as soon as the visitor confirms their email address. The Auto-responders may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using squeeze pages

Recommendations:

GlobalNPN

If you are already a member of NPN then just log-in to your Member Site and Go to Capture Page Editor. Thats It!

 

TEToolbox.

For those of you who have Aweber or Listwire as your Auto-responders, then TEToolbox is an ideal accompaniment to use, for your Capture/Squeeze Pages.

Best way to explain what TEToolbox does is to go to their Website and read it==>HERE

 

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