Traffic Exchanges are  types of websites which provides a service for webmasters in exchange for traffic. It is similar to the auto-surf except TE’s usually use a manual rotation.

They receive website submissions from webmasters that join them.

When you submit a website you then have browse other member sites on the same exchange program to earn credits, which enable their sites to be viewed by other members through the surf system.

This increases the number of visitors to all the sites involved.

Exchanges enforce a  credit ratio, which illustrates the amount of websites the surfer must view in order to receive one hit through the program for their promoted website.

Many sites offer the ability to upgrade your membership level for a more equal or better credit ratio.

As the surfers are all website owners or affiliates, it is possible that some might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way. Most traffic programs also impose a time limit when members are browsing, ranging from 5 seconds to 30seconds. Some incorporate the use of captcha, to stob bots, to ensure user interaction.

Almost all  Exchange programs are free, although many of them offer special features to paid members and  credits for purchase.

Traffic Exchange programs encourage users to build their own referral networks, which in turn increases the referrers’ amount of credits.

The traffic generated  can be leveraged by using a down-line builder to assist the user in building a referral network in the many different TE’s.

In practice, these programs are generally used by small business owners or marketers who either want free advertising or use the programs for low-budget advertisement campaigns.

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